Jeffs' Brands Sells Fort Technology Shares for CAD 928,571 to Enhance Liquidity
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 26 2025
0mins
Should l Buy JFBR?
Source: Benzinga
- Share Sale: On December 18, 2025, Jeffs' Brands entered into a share transfer agreement to sell 1,428,571 common shares of Fort Technology for a total of CAD 928,571, or approximately CAD 0.65 per share, highlighting the company's need for liquidity amid a strategic pivot.
- Ownership Stakes: Following the sale, Jeffs' Brands will maintain a 73.93% equity stake in Fort, ensuring majority control while the transaction represents about 10% of its holdings in Fort and roughly 7.4% of Fort's outstanding shares.
- Strategic Shift: The company described this partial divestment as a move to shed retail-focused assets, sharpening its focus on homeland security and advanced technology initiatives, reflecting a reassessment of its future business direction.
- Market Reaction: Following the announcement, Jeffs' Brands shares fell 16.50% to $0.8650, marking a new 52-week low, indicating market concerns and uncertainty regarding the company's strategic transition.
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Analyst Views on JFBR
About JFBR
Jeffs Brands Ltd is an Isrel-based company engaged primarily in the e-commerce sector. The Company provides various services, such as management, operation and logistics, marketing and financial services to the Company's subsidiaries that operate online stores. The Company's subsidiaries focus on the sale of various consumer products on Amazon. The Company operates through wholly owned subsidiaries, held directly or indirectly, such as Top Rank, Fort, Smart Repair Pro, Pure Logistics, Jeffs’ Brands Holdings and Fort Products LLC. The Company utilize internal methodologies to analyze sales data and patterns in order to identify existing stores, niches and products that have the potential for development and growth, and for maximizing sales of existing products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Jeffs' Brands Expands Security Tech Partnership
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- Significant Technological Edge: Scanary's AI-powered 3D imaging and electromagnetic threat detection technology can screen up to 25,000 people per hour, quickly identifying threats like guns and explosives, thereby enhancing safety in public venues such as airports and stadiums.
- Massive Market Potential: This expansion not only strengthens Jeffs' Brands' competitive position in the global security market but also leverages its data-driven operational model to capture opportunities in this rapidly growing sector, which is expected to drive future revenue growth.
- Positive Future Outlook: Through its collaboration with Scanary, Jeffs' Brands demonstrates its strategic positioning in the global security ecosystem, which is anticipated to further enhance the company's penetration into new markets and technology applications, improving overall business performance.
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- Industry Growth Potential: Through this agreement, Jeffs' Brands further expands its footprint in the global homeland security market, leveraging data-driven operations to capitalize on significant growth opportunities in the sector, thereby enhancing the company's competitiveness within the industry.
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See More
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See More
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- Market Expansion Strategy: Through this partnership, KeepZone aims to provide air-domain security and defense solutions to government and enterprise customers, addressing Mexico's growing security needs, particularly in border protection and counter-narcotics operations, thereby solidifying its position in the global security market.
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See More
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- Strategic Partnership Expansion: Jeffs' Brands' subsidiary KeepZone AI has expanded its distribution agreement with Scanary Ltd. to include a new territory in Asia, building on an initial agreement covering Canada, Germany, and the UAE, indicating the company's proactive approach in the global security market.
- Significant Technological Edge: Scanary's AI-powered 3D imaging and electromagnetic threat detection technology can screen up to 25,000 people per hour, quickly identifying threats like guns and explosives, thereby enhancing safety in public venues such as airports and stadiums.
- Massive Market Potential: This expansion not only strengthens Jeffs' Brands' competitive position in the global security market but also leverages its data-driven operational model to capture opportunities in this rapidly growing sector, which is expected to drive future revenue growth.
- Positive Future Outlook: Through its collaboration with Scanary, Jeffs' Brands demonstrates its strategic positioning in the global security ecosystem, which is anticipated to further enhance the company's penetration into new markets and technology applications, improving overall business performance.
See More
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- Exclusive Agreement: Jeffs' Brands' subsidiary KeepZone has signed an exclusive reseller agreement with a global leader in underwater domain awareness, aiming to enhance Mexico's maritime security operations against underwater drug smuggling, which is expected to significantly improve the country's preventive capabilities.
- Market Entry Strategy: KeepZone will introduce advanced underwater security solutions, including hostile submarine detection and unmanned underwater vehicle identification, assisting Mexican government agencies and energy operators in addressing the escalating underwater crime threats, thereby enhancing national security and infrastructure protection.
- Technological Deployment Advantage: By deploying anti-submarine capabilities and underwater protection technologies, KeepZone aims to fill critical security gaps that traditional surveillance cannot cover, which is expected to bolster Mexico's ability to combat underwater smuggling and protect offshore assets.
- Industry Growth Potential: Through this agreement, Jeffs' Brands further expands its footprint in the global homeland security market, leveraging data-driven operations to capitalize on significant growth opportunities in the sector, thereby enhancing the company's competitiveness within the industry.
See More
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- Reseller Agreement: Jeffs' Brands' subsidiary KeepZone has signed a reseller agreement with AeroIntegral, allowing them to promote counter-unmanned aerial systems in Mexico, aiming to enhance the company's influence in the Latin American market amid rising drone threats.
- Growing Market Demand: AeroIntegral's CEO Jose' Miguel Martínez Barrera highlighted a clear increase in demand for effective counter-drone protection in Mexico, indicating that this partnership will provide advanced solutions to organizations seeking to secure their airspace and critical assets.
- Technical Support and Training: Under the agreement, AeroIntegral will collaborate closely with KeepZone to provide local sales support, customer engagement, system integration, and training services, ensuring effective deployment and usage of the counter-drone systems to enhance customer satisfaction.
- Strategic Expansion Plan: This reseller agreement continues KeepZone's efforts to expand its reseller network in Mexico, marking a strategic transformation for the company in the global security market, aiming to leverage data-driven operations to capture growth opportunities.
See More
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- Strategic Partnership: Jeffs' Brands' subsidiary KeepZone AI has signed a non-exclusive reseller agreement with Israeli firm Beesense to expand its market presence in Canada and Mexico, enhancing the company's influence in the North American defense and security sectors.
- Product Promotion Plan: Under the agreement, KeepZone will promote and sell Beesense's Firefly, Mantis, and BEE series products, which provide real-time intelligence, surveillance, and reconnaissance capabilities to meet the growing security demands.
- Tech-Driven Growth: KeepZone CEO Alon Dayan stated that this collaboration not only solidifies the company's position in the defense and security space but also leverages its AI expertise to deliver enhanced value to end-users, supporting Jeffs' Brands' vision for diversified, tech-forward growth.
- Market Potential: Through this partnership, Jeffs' Brands aims to capitalize on the significant growth potential of the global homeland security market by providing comprehensive, multi-layered security ecosystems, further driving the company's long-term development strategy.
See More
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- Exclusive Agreement Signed: KeepZone AI has signed an exclusive distribution agreement with Israeli STI Ltd. to market advanced counter-drone systems in Mexico, aiming to meet the needs of government and critical infrastructure clients while expanding its market share.
- Technological Innovation: The counter-drone system features a multi-layered 'soft-hard kill' approach, effectively neutralizing hostile drones in urban and sensitive environments while minimizing collateral damage, enhancing KeepZone's competitive edge in security technology.
- Strategic Direction: Jeffs’ Brands is accelerating its entry into the homeland security sector through multiple international distribution agreements, aiming to capture the rising global demand for advanced defense and security technologies, despite facing a 97.59% annual decline and market pressures.
See More
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- Exclusive Agreement: Jeffs' Brands' subsidiary KeepZone AI has signed an exclusive reseller agreement with a leading aerospace defense technology developer, granting rights to sell advanced counter-drone systems in Mexico, which is expected to significantly enhance its market share and influence in the region.
- Market Expansion Strategy: Through this partnership, KeepZone aims to provide air-domain security and defense solutions to government and enterprise customers, addressing Mexico's growing security needs, particularly in border protection and counter-narcotics operations, thereby solidifying its position in the global security market.
- Technological Integration Advantage: The agreement integrates counter-drone technologies with KeepZone's existing AI-driven solutions, creating a multi-layered security ecosystem that enhances the competitiveness of its product portfolio to meet critical infrastructure protection demands.
- Future Growth Potential: Jeffs' Brands plans to continue evaluating global demand for advanced security technologies, leveraging this agreement to further drive its strategic expansion in the global security market and capitalize on growth opportunities.
See More
