High Tide Opens First Physical Store in Germany, Entering Europe's Largest Cannabis Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 01 2025
0mins
Should l Buy HITI?
Source: PRnewswire
- Market Expansion: High Tide has opened its first Canna Cabana physical store in Berlin, marking its formal entry into the European market, which is expected to attract a significant consumer base and enhance brand visibility.
- Strategic Positioning: Located in the heart of Berlin, the store is surrounded by several iconic landmarks, effectively drawing in both tourists and local consumers, thereby driving sales growth.
- Industry Leadership: High Tide becomes the first North American cannabis operator to establish a physical presence in Germany, showcasing its forward-thinking strategy in the global market and setting the stage for future expansions.
- Market Potential: Germany, being Europe's largest legal cannabis market with over 143 tonnes imported in the first three quarters of 2025, presents a significant opportunity for High Tide to capture market share in this rapidly growing sector.
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Analyst Views on HITI
Wall Street analysts forecast HITI stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 2.310
Low
7.50
Averages
7.50
High
7.50
Current: 2.310
Low
7.50
Averages
7.50
High
7.50
About HITI
High Tide Inc. is a retail-focused cannabis company. The Company’s segments include Bricks-and-mortar and E-commerce. Its Bricks-and-mortar segment includes the Company’s Canadian bricks-and-mortar locations. Its E-commerce segment includes the Company’s United States and international subsidiaries which sell cannabidiol (CBD) and consumption accessories. The Company operates 194 of its branded retail cannabis stores under the Canna Cabana brand, and two branded cannabis stores under the Meta Cannabis Supply Co brand, in addition to its Canadian warehouse operations which primarily service the retail locations in Canada. The Company operates its e-commerce platforms, including Smoke Cartel, Grasscity, Daily High Club, DankStop, NuLeaf Naturals and FABCBD, as well as USA sales on the international e-commerce platforms in the United States. In addition, the Company operates a warehouse which primarily services the e-commerce consumption accessories operations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
High Tide Inc. Reports Q4 Earnings Results
- Earnings Highlights: High Tide Inc. reported a Q4 Non-GAAP EPS of C$0.02, indicating limited profitability but demonstrating the company's stability in the market.
- Revenue Growth: The company achieved Q4 revenue of C$164.03 million, representing an 18.6% year-over-year increase, which highlights significant sales growth in the competitive discount cannabis retail market.
- Market Position: As a discount cannabis retailer, High Tide Inc. maintains a relatively hidden competitive advantage despite industry challenges, attracting investor interest.
- Quant Rating: Seeking Alpha's Quant Rating on High Tide Inc. reflects cautious optimism regarding its future performance, indicating investor concern over its financial health.
See More
High Tide (HITI) to Announce Q4 Earnings on January 29
- Earnings Announcement Date: High Tide (HITI) is set to release its Q4 earnings on January 29 after market close, with a consensus EPS estimate of $0.01, reflecting a significant year-over-year increase of 116.7%, indicating improved profitability.
- Revenue Expectations Decline: Despite the optimistic EPS forecast, the revenue estimate stands at $116.1 million, representing a 16.1% year-over-year decline, suggesting increased market competition and sales pressure may impact overall performance.
- Historical Performance Review: Over the past two years, HITI has only beaten EPS estimates 13% of the time, yet has exceeded revenue estimates 100% of the time, indicating strong revenue management despite fluctuations in profitability.
- Market Attention: As a discount cannabis retailer, High Tide's hidden position in the market, despite facing challenges, may present unique opportunities for investors, warranting close attention to its future financial performance and market strategies.
See More
Elevated Volatility in US Options Market Post Earnings
- Options Market Volatility: The options market is experiencing heightened volatility due to the upcoming Federal Reserve policy decision, with some stocks showing implied volatility nearing 50% ahead of earnings reports.
- Capitol Federal Financial: CFFN is set to report earnings on January 28, with analysts expecting earnings per share of 15 cents and revenue of $57.51 million, reflecting a significant implied move of 48.48%.
- Other Bank Stocks: Stocks like First Financial Bancorp and Provident Financial Services are also seeing implied moves exceeding 39%, indicating cautious market sentiment regarding their earnings performance.
- Market Reaction: Overall, the market is reacting strongly to the impending earnings reports, particularly among regional banks, highlighting investor concerns over future earnings uncertainty and potential risks.
See More
High Tide to Release FY2025 Financial Results on January 29, 2026
- Earnings Release Schedule: High Tide is set to announce its financial and operational results for the year ending October 31, 2025, after market close on January 29, 2026, which is expected to provide critical performance metrics for investors to assess the company's financial health.
- Webcast Interaction: Following the earnings release, High Tide will host a webcast on January 30, 2026, at 11:30 AM ET, featuring CEO Raj Grover and CFO Mayank Mahajan, aimed at providing in-depth insights into the financial results and outlining strategic plans for 2026.
- Market Reaction Expectations: The timing of the earnings release and webcast may influence investor confidence in High Tide's stock, especially given the company's recognition as one of Canada's fastest-growing companies, which could heighten market expectations for its future performance.
- Global Business Footprint: High Tide's subsidiary, Canna Cabana, is the second-largest cannabis retail brand globally with 218 locations and a 12% market share, and this earnings report will showcase its competitive positioning and business expansion strategies in the rapidly growing cannabis market.
See More
High Tide Surpasses 200 Stores and Enters German Market in 2025
- Store Expansion: High Tide successfully opened over 200 Canna Cabana locations in 2025, marking its evolution from a single store in 2018 to a globally recognized brand, thereby enhancing its competitive edge in the Canadian market.
- Membership Growth: The Canna Cabana membership surpassed 2 million, indicating a significant increase in customer loyalty and market penetration, further solidifying its market leadership.
- International Market Entry: High Tide officially entered the German medical cannabis market, becoming the first North American cannabis operator to establish a physical presence in Germany, signaling substantial growth potential in international markets.
- Financial Performance: Since the legalization of cannabis in Canada, High Tide has achieved over $2 billion in cumulative sales, demonstrating its robust operating model and positive cash flow, which is expected to support future expansion efforts.
See More
High Tide Surpasses 200 Stores and Enters German Market in 2025
- Market Expansion: In 2025, High Tide successfully entered the German medical cannabis market by acquiring a majority stake in Remexian Pharma GmbH, becoming one of the largest medical cannabis importers in Germany, marking a significant step in its globalization strategy.
- Sales Growth: As of 2025, High Tide has surpassed $2 billion in cumulative sales, with a 7.4% year-over-year increase in same-store sales during the third fiscal quarter, demonstrating strong market demand and brand influence.
- Membership Growth: The Cabana Club membership has exceeded 2.4 million, establishing itself as the largest bricks-and-mortar cannabis loyalty program globally, further solidifying High Tide's leadership position in the retail market.
- Store Expansion: In 2025, High Tide added 27 new Canna Cabana locations, bringing the total to 218, exceeding its target and enhancing its competitive advantage in the Canadian market.
See More
High Tide Inc. Reports Q4 Earnings Results
- Earnings Highlights: High Tide Inc. reported a Q4 Non-GAAP EPS of C$0.02, indicating limited profitability but demonstrating the company's stability in the market.
- Revenue Growth: The company achieved Q4 revenue of C$164.03 million, representing an 18.6% year-over-year increase, which highlights significant sales growth in the competitive discount cannabis retail market.
- Market Position: As a discount cannabis retailer, High Tide Inc. maintains a relatively hidden competitive advantage despite industry challenges, attracting investor interest.
- Quant Rating: Seeking Alpha's Quant Rating on High Tide Inc. reflects cautious optimism regarding its future performance, indicating investor concern over its financial health.
See More
High Tide (HITI) to Announce Q4 Earnings on January 29
- Earnings Announcement Date: High Tide (HITI) is set to release its Q4 earnings on January 29 after market close, with a consensus EPS estimate of $0.01, reflecting a significant year-over-year increase of 116.7%, indicating improved profitability.
- Revenue Expectations Decline: Despite the optimistic EPS forecast, the revenue estimate stands at $116.1 million, representing a 16.1% year-over-year decline, suggesting increased market competition and sales pressure may impact overall performance.
- Historical Performance Review: Over the past two years, HITI has only beaten EPS estimates 13% of the time, yet has exceeded revenue estimates 100% of the time, indicating strong revenue management despite fluctuations in profitability.
- Market Attention: As a discount cannabis retailer, High Tide's hidden position in the market, despite facing challenges, may present unique opportunities for investors, warranting close attention to its future financial performance and market strategies.
See More
Elevated Volatility in US Options Market Post Earnings
- Options Market Volatility: The options market is experiencing heightened volatility due to the upcoming Federal Reserve policy decision, with some stocks showing implied volatility nearing 50% ahead of earnings reports.
- Capitol Federal Financial: CFFN is set to report earnings on January 28, with analysts expecting earnings per share of 15 cents and revenue of $57.51 million, reflecting a significant implied move of 48.48%.
- Other Bank Stocks: Stocks like First Financial Bancorp and Provident Financial Services are also seeing implied moves exceeding 39%, indicating cautious market sentiment regarding their earnings performance.
- Market Reaction: Overall, the market is reacting strongly to the impending earnings reports, particularly among regional banks, highlighting investor concerns over future earnings uncertainty and potential risks.
See More
High Tide to Release FY2025 Financial Results on January 29, 2026
- Earnings Release Schedule: High Tide is set to announce its financial and operational results for the year ending October 31, 2025, after market close on January 29, 2026, which is expected to provide critical performance metrics for investors to assess the company's financial health.
- Webcast Interaction: Following the earnings release, High Tide will host a webcast on January 30, 2026, at 11:30 AM ET, featuring CEO Raj Grover and CFO Mayank Mahajan, aimed at providing in-depth insights into the financial results and outlining strategic plans for 2026.
- Market Reaction Expectations: The timing of the earnings release and webcast may influence investor confidence in High Tide's stock, especially given the company's recognition as one of Canada's fastest-growing companies, which could heighten market expectations for its future performance.
- Global Business Footprint: High Tide's subsidiary, Canna Cabana, is the second-largest cannabis retail brand globally with 218 locations and a 12% market share, and this earnings report will showcase its competitive positioning and business expansion strategies in the rapidly growing cannabis market.
See More
High Tide Surpasses 200 Stores and Enters German Market in 2025
- Store Expansion: High Tide successfully opened over 200 Canna Cabana locations in 2025, marking its evolution from a single store in 2018 to a globally recognized brand, thereby enhancing its competitive edge in the Canadian market.
- Membership Growth: The Canna Cabana membership surpassed 2 million, indicating a significant increase in customer loyalty and market penetration, further solidifying its market leadership.
- International Market Entry: High Tide officially entered the German medical cannabis market, becoming the first North American cannabis operator to establish a physical presence in Germany, signaling substantial growth potential in international markets.
- Financial Performance: Since the legalization of cannabis in Canada, High Tide has achieved over $2 billion in cumulative sales, demonstrating its robust operating model and positive cash flow, which is expected to support future expansion efforts.
See More
High Tide Surpasses 200 Stores and Enters German Market in 2025
- Market Expansion: In 2025, High Tide successfully entered the German medical cannabis market by acquiring a majority stake in Remexian Pharma GmbH, becoming one of the largest medical cannabis importers in Germany, marking a significant step in its globalization strategy.
- Sales Growth: As of 2025, High Tide has surpassed $2 billion in cumulative sales, with a 7.4% year-over-year increase in same-store sales during the third fiscal quarter, demonstrating strong market demand and brand influence.
- Membership Growth: The Cabana Club membership has exceeded 2.4 million, establishing itself as the largest bricks-and-mortar cannabis loyalty program globally, further solidifying High Tide's leadership position in the retail market.
- Store Expansion: In 2025, High Tide added 27 new Canna Cabana locations, bringing the total to 218, exceeding its target and enhancing its competitive advantage in the Canadian market.
See More
