Five Months Later: Analyzing the Pros, Cons, and Risks of Hertz's Partnership with Amazon
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 03 2026
0mins
Should l Buy CVNA?
Source: Marketbeat
Hertz's Stock Performance: Hertz Global Holdings has seen a significant decline in its stock value, with shares down over 79% in the past five years, including a nearly 43% loss since reaching a one-year high in April 2025.
Partnership with Amazon: The company has entered a strategic partnership with Amazon to sell used cars online, aiming to improve sales and provide customers with a more convenient purchasing experience.
Financial Challenges: Hertz has faced substantial financial difficulties, including a massive net loss in 2024 and increasing depreciation costs, which have raised concerns among investors regarding the company's long-term viability.
Analyst Ratings: While Amazon has received a favorable "Buy" rating from analysts, Hertz has been assigned a "Reduce" rating, reflecting a lack of confidence in its recovery and growth potential compared to its competitors.
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Analyst Views on CVNA
Wall Street analysts forecast CVNA stock price to rise
18 Analyst Rating
16 Buy
2 Hold
0 Sell
Strong Buy
Current: 344.140
Low
395.00
Averages
497.94
High
550.00
Current: 344.140
Low
395.00
Averages
497.94
High
550.00
About CVNA
Carvana Co. is a holding company. The Company operates an e-commerce platform for buying and selling used cars. The Company primarily acquires used vehicle inventory directly from customers, used car auctions, and wholesale used vehicle suppliers, including retail marketplace partners. Once it acquires a vehicle, the Company leverages its in-house logistics network or a vendor to transport the vehicle to one of its inspection and reconditioning centers (IRC) or auction locations with reconditioning capabilities, at which point the vehicle enters its inventory management system. It offers a mobile-optimized Website, where prospective retail car buyers can immediately begin browsing, researching, filtering, and identifying their vehicle of choice, where it offers an annotated virtual vehicle tour, which includes a 360-degree view of the interior and exterior of the actual vehicle. The Company also offers integrated financing using its loan origination platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Carvana Faces Challenges in Used Car Market
- Rising Financing Costs: Used car loan rates have surged to between 10% and 12%, compared to 6% to 7% for new cars, creating higher monthly payment pressures for consumers and undermining Carvana's market appeal.
- Sales Decline Forecast: Used retail sales are expected to drop by 0.7% in 2026 to 20.3 million units, primarily due to reduced new car production and weak electric vehicle demand, further exacerbating challenges for Carvana.
- Insider Selling Warning: CEO Ernest Garcia III has sold over $1.4 billion in shares since April 2024, including more than $500 million in August 2025, raising concerns about corporate governance and future prospects among investors.
- Financial Transparency Issues: Gotham City Research accused Carvana of hiding over $1 billion in expenses through related-party transactions, leading to a 20% drop in stock price, indicating significant risks in financial management that could affect investor confidence.
See More
Carvana Faces Challenges Ahead of Earnings Report as Stock Falls 27%
- Stock Decline: Carvana's stock has fallen approximately 27% from its January peak of $485 to around $347, indicating market concerns about its future prospects, particularly amid weakening demand.
- Financial Performance: Despite posting record revenue of $5.65 billion in Q3 2025, a 54.5% year-over-year increase, and delivering 156,000 vehicles, confidence in Carvana's sustained growth is waning as used car demand softens.
- Rising Financing Costs: Used car loan rates are running between 10% and 12%, compared to 6% to 7% for new cars, putting pressure on consumers' monthly payments and potentially impacting Carvana's sales potential.
- Insider Selling Warning: The CEO has sold over $1.4 billion in shares since April 2024, including more than $500 million in August 2025, raising concerns about insider confidence in the company's future and increasing investor risk perceptions.
See More
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- Positive Job Data: Recent U.S. employment figures indicate a rise in new jobs, and while inflation eases, the overall market remains volatile, reflecting investor concerns about future economic prospects that could impact stock performance.
- Mixed Industry Results: Automakers reported mixed earnings, with some industrial stocks outperforming the broader market; however, overall equity demand remains capped, indicating a growing risk-off sentiment among investors.
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See More
Carvana Faces Challenges in Used Car Market
- Rising Financing Costs: Used car loan rates have surged to between 10% and 12%, compared to 6% to 7% for new cars, creating higher monthly payment pressures for consumers and undermining Carvana's market appeal.
- Sales Decline Forecast: Used retail sales are expected to drop by 0.7% in 2026 to 20.3 million units, primarily due to reduced new car production and weak electric vehicle demand, further exacerbating challenges for Carvana.
- Insider Selling Warning: CEO Ernest Garcia III has sold over $1.4 billion in shares since April 2024, including more than $500 million in August 2025, raising concerns about corporate governance and future prospects among investors.
- Financial Transparency Issues: Gotham City Research accused Carvana of hiding over $1 billion in expenses through related-party transactions, leading to a 20% drop in stock price, indicating significant risks in financial management that could affect investor confidence.
See More
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- Stock Decline: Carvana's stock has fallen approximately 27% from its January peak of $485 to around $347, indicating market concerns about its future prospects, particularly amid weakening demand.
- Financial Performance: Despite posting record revenue of $5.65 billion in Q3 2025, a 54.5% year-over-year increase, and delivering 156,000 vehicles, confidence in Carvana's sustained growth is waning as used car demand softens.
- Rising Financing Costs: Used car loan rates are running between 10% and 12%, compared to 6% to 7% for new cars, putting pressure on consumers' monthly payments and potentially impacting Carvana's sales potential.
- Insider Selling Warning: The CEO has sold over $1.4 billion in shares since April 2024, including more than $500 million in August 2025, raising concerns about insider confidence in the company's future and increasing investor risk perceptions.
See More
Key Companies to Monitor This Week: PCE, Walmart, Palo Alto, Analog Devices, Deere, and Others
- Market Performance: Equities experienced a decline last week, with all three major indexes falling by at least 1.2%.
- Economic Indicators: This downturn occurred despite a better-than-expected jobs report from the Bureau of Labor Statistics and a relatively stable inflation report.
See More
AI Turbulence Impacts Market Performance
- Increased Market Volatility: Last week, stocks in software, real estate, financial services, and logistics faced selling pressure due to concerns over AI-related disruptions, with the Nasdaq Composite falling 0.2% and a weekly loss of 2.1%, indicating market sensitivity to AI impacts.
- Consumer Spending Data Focus: This week's highlight will be the Personal Consumption Expenditures (PCE) report on Friday, which will provide insights into consumer spending in December and inflation trends, especially following last week's unexpected slowdown in the Consumer Price Index (CPI).
- Corporate Earnings in Spotlight: Walmart (WMT) is set to release its fourth-quarter earnings on Thursday, marking the first report under new CEO John Furner, making it a key indicator of consumer spending that the market is eagerly anticipating.
- Ongoing AI Impact: As AI tools' potential effects intensify across various sectors, software stocks like Salesforce (CRM) and ServiceNow (NOW) have seen significant declines, reflecting the market's heightened vigilance regarding AI disruptions, necessitating close monitoring of future industry developments.
See More
U.S. Markets Volatile as Investor Sentiment Turns Cautious
- Positive Job Data: Recent U.S. employment figures indicate a rise in new jobs, and while inflation eases, the overall market remains volatile, reflecting investor concerns about future economic prospects that could impact stock performance.
- Mixed Industry Results: Automakers reported mixed earnings, with some industrial stocks outperforming the broader market; however, overall equity demand remains capped, indicating a growing risk-off sentiment among investors.
- AI Panic Trade: The launch of a new freight efficiency platform by an AI firm has spooked markets, leading to sharp declines in traditionally resilient trucking and logistics stocks, as fears grow over the vulnerability of labor-intensive business models to automation.
- Real Estate Impacted: The real estate sector and other old-economy industries have also been hit, as traders express unease over potential AI-driven disruptions, further exacerbating market uncertainty.
See More
Next Week's Market Focus: Walmart Earnings
- Walmart Earnings Expectations: Analysts anticipate Walmart will report its fourth-quarter earnings on Thursday, with net sales expected to rise approximately 4% and operating income potentially increasing by 11%, further solidifying its status as a trillion-dollar company.
- Consumer Health Insights: Investors will closely monitor Walmart's commentary on consumer health and its 2026 financial guidance to assess future market trends and corporate strategy.
- FOMC Meeting Minutes Release: The minutes from the January FOMC meeting will be released on Wednesday, providing insights into policymakers' views on the path of interest rates, especially after holding rates steady at the start of the year, which has generated significant market interest.
- Personal Consumption Expenditures Data: On Friday, the Personal Consumption Expenditures (PCE) data will be released, which is the Fed's preferred inflation gauge, and the market will be keen to see if it confirms that inflation is steadily cooling or prompts the Fed to maintain a cautious stance.
See More
