Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter
New Campaign Launch: Finance of America Reverse LLC has introduced a new brand platform, "A Better Way with FOA," along with a national advertising campaign aimed at enhancing brand visibility and connecting with modern homeowners seeking retirement solutions through home equity.
Focus on Home Equity Benefits: The campaign emphasizes the advantages of leveraging home equity, particularly for homeowners over 55, showcasing relatable stories that illustrate how reverse mortgages can help achieve financial goals without additional monthly payments.
Trade with 70% Backtested Accuracy
Analyst Views on FOA
About FOA
About the author
Finance of America Survey Reveals Growing Pressures on the Sandwich Generation
- Emotional Strain Rising: 86% of respondents report feeling emotionally exhausted while caring for parents, up from 79% in 2022, indicating increasing pressures on the Sandwich Generation that could impact mental health and overall quality of life.
- Physical Exhaustion Intensifies: 80% of respondents feel physically drained while caring for parents, rising from 71% in 2022, reflecting the significant physical burden on the Sandwich Generation, which may lead to decreased work efficiency and health issues.
- Financial Pressure Significant: 69% of respondents feel financially exhausted, up from 64% in 2022, highlighting how economic pressures and health concerns exacerbate the financial burdens on the Sandwich Generation, potentially affecting their future financial planning and life choices.
- Importance of Communication: Only 39% of respondents discussed financial matters with their parents in the past year, yet 60% of adults say that honest financial conversations would make them feel less overwhelmed, demonstrating the critical role of open communication in alleviating stress.
Finance of America Secures $50M Investment from Blue Owl, Strengthening Strategic Partnership
- Strategic Investment: Finance of America has entered a $2.5 billion strategic partnership with Blue Owl Capital, which includes a $50 million equity investment aimed at accelerating product innovation and distribution for the rapidly growing retirement demographic.
- Product Innovation: This collaboration will drive the development of new financial products, enhancing Finance of America's leadership in the reverse mortgage market while providing retirees with flexible access to capital to support their lifestyle and healthcare needs.
- Market Opportunity: With over 10,000 Americans reaching retirement age daily, Finance of America's market potential continues to expand, positioning the company to capture a larger share in the rapidly evolving home equity access sector.
- Long-term Strategy: By partnering with Blue Owl, Finance of America not only strengthens its capital base but also enhances its innovation capabilities in retirement financial solutions, further solidifying its position as a full-spectrum home equity lending platform.
Finance of America Expands $2.5 Billion Strategic Partnership with Blue Owl
- Strategic Partnership Expansion: Finance of America expands its strategic partnership with Blue Owl Capital to $2.5 billion, aimed at accelerating product innovation and distribution for the rapidly growing retirement demographic, thereby reinforcing its leadership position in the industry.
- Commitment to Product Innovation: This partnership will complement FOA's existing reverse mortgage product suite, enhancing the company's ability to deliver transformative financial solutions while ensuring responsible and flexible access to capital for retirees.
- Market Opportunity Capture: With over 10,000 Americans entering retirement age daily, FOA's collaboration with Blue Owl positions it to capture significant market share in this rapidly evolving sector, addressing the increasing demand for home equity access.
- Leadership Position Redefinition: FOA's CEO Graham Fleming stated that this partnership represents a pivotal moment not only for the company but also for the senior finance market, indicating a commitment to redefining how financial products are delivered to retirees.
Eric Jackson Claims This Mortgage Finance Stock Could Surge 21,200% in the Next 3 Years: 'Mathematically Feasible'
Eric Jackson's Bold Prediction: Hedge fund manager Eric Jackson forecasts a potential 21,200% increase in Better Home & Finance Holding Co.'s stock price, projecting it could reach $12,000 in three years due to its innovative platform and market opportunities.
Comparison to Palantir: Jackson likens Better's Tinman platform to Palantir's enterprise ontology, emphasizing its unique ability to unify various data structures in the mortgage industry, which enhances efficiency and connectivity among borrowers, homes, and investors.
Strong Financial Performance: Better has shown significant growth, with a 51% year-over-year revenue increase and a 10x rise in its home equity line of credit business, contributing to 40% of total revenue, while expenses have remained stable.
Market Sentiment and Stock Performance: Despite Jackson's optimistic outlook, Better's stock has recently seen a slight decline, ending the week at $56.25, with a short interest of 10.58% and a neutral trend indicated by its relative strength index.
Daily Upgrade Report for Validea Motley Fool Strategy - August 19, 2025
Validea's Small-Cap Growth Investor Model: The model, based on Motley Fool's strategy, focuses on identifying small-cap growth stocks with strong fundamentals and price performance.
Finance of America Companies Inc. (FOA): FOA is a small-cap value stock in the Investment Services industry, with its rating increasing from 65% to 72%, indicating improved fundamentals and valuation.
Company Overview: Finance of America provides home equity-based financing solutions and operates through two segments: Retirement Solutions and Portfolio Management, focusing on loan origination and asset management.
About Motley Fool and Validea: Motley Fool, founded by David and Tom Gardner, offers investment advice and analysis, while Validea provides research services based on strategies from renowned investors like Warren Buffett and Benjamin Graham.
Finance of America Announces Dual Listing on NYSE Texas
Dual Listing Announcement: Finance of America Companies Inc. has announced a dual listing of its common stock on NYSE Texas while maintaining its primary listing on the New York Stock Exchange, aiming to enhance investor access and awareness of home equity-based retirement solutions.
Company Overview: Finance of America specializes in home equity financing for individuals over 55 and offers capital markets and portfolio management services, with headquarters in Plano, Texas.
Finance of America Survey Reveals Growing Pressures on the Sandwich Generation
- Emotional Strain Rising: 86% of respondents report feeling emotionally exhausted while caring for parents, up from 79% in 2022, indicating increasing pressures on the Sandwich Generation that could impact mental health and overall quality of life.
- Physical Exhaustion Intensifies: 80% of respondents feel physically drained while caring for parents, rising from 71% in 2022, reflecting the significant physical burden on the Sandwich Generation, which may lead to decreased work efficiency and health issues.
- Financial Pressure Significant: 69% of respondents feel financially exhausted, up from 64% in 2022, highlighting how economic pressures and health concerns exacerbate the financial burdens on the Sandwich Generation, potentially affecting their future financial planning and life choices.
- Importance of Communication: Only 39% of respondents discussed financial matters with their parents in the past year, yet 60% of adults say that honest financial conversations would make them feel less overwhelmed, demonstrating the critical role of open communication in alleviating stress.
Finance of America Secures $50M Investment from Blue Owl, Strengthening Strategic Partnership
- Strategic Investment: Finance of America has entered a $2.5 billion strategic partnership with Blue Owl Capital, which includes a $50 million equity investment aimed at accelerating product innovation and distribution for the rapidly growing retirement demographic.
- Product Innovation: This collaboration will drive the development of new financial products, enhancing Finance of America's leadership in the reverse mortgage market while providing retirees with flexible access to capital to support their lifestyle and healthcare needs.
- Market Opportunity: With over 10,000 Americans reaching retirement age daily, Finance of America's market potential continues to expand, positioning the company to capture a larger share in the rapidly evolving home equity access sector.
- Long-term Strategy: By partnering with Blue Owl, Finance of America not only strengthens its capital base but also enhances its innovation capabilities in retirement financial solutions, further solidifying its position as a full-spectrum home equity lending platform.
Finance of America Expands $2.5 Billion Strategic Partnership with Blue Owl
- Strategic Partnership Expansion: Finance of America expands its strategic partnership with Blue Owl Capital to $2.5 billion, aimed at accelerating product innovation and distribution for the rapidly growing retirement demographic, thereby reinforcing its leadership position in the industry.
- Commitment to Product Innovation: This partnership will complement FOA's existing reverse mortgage product suite, enhancing the company's ability to deliver transformative financial solutions while ensuring responsible and flexible access to capital for retirees.
- Market Opportunity Capture: With over 10,000 Americans entering retirement age daily, FOA's collaboration with Blue Owl positions it to capture significant market share in this rapidly evolving sector, addressing the increasing demand for home equity access.
- Leadership Position Redefinition: FOA's CEO Graham Fleming stated that this partnership represents a pivotal moment not only for the company but also for the senior finance market, indicating a commitment to redefining how financial products are delivered to retirees.
Eric Jackson Claims This Mortgage Finance Stock Could Surge 21,200% in the Next 3 Years: 'Mathematically Feasible'
Eric Jackson's Bold Prediction: Hedge fund manager Eric Jackson forecasts a potential 21,200% increase in Better Home & Finance Holding Co.'s stock price, projecting it could reach $12,000 in three years due to its innovative platform and market opportunities.
Comparison to Palantir: Jackson likens Better's Tinman platform to Palantir's enterprise ontology, emphasizing its unique ability to unify various data structures in the mortgage industry, which enhances efficiency and connectivity among borrowers, homes, and investors.
Strong Financial Performance: Better has shown significant growth, with a 51% year-over-year revenue increase and a 10x rise in its home equity line of credit business, contributing to 40% of total revenue, while expenses have remained stable.
Market Sentiment and Stock Performance: Despite Jackson's optimistic outlook, Better's stock has recently seen a slight decline, ending the week at $56.25, with a short interest of 10.58% and a neutral trend indicated by its relative strength index.
Daily Upgrade Report for Validea Motley Fool Strategy - August 19, 2025
Validea's Small-Cap Growth Investor Model: The model, based on Motley Fool's strategy, focuses on identifying small-cap growth stocks with strong fundamentals and price performance.
Finance of America Companies Inc. (FOA): FOA is a small-cap value stock in the Investment Services industry, with its rating increasing from 65% to 72%, indicating improved fundamentals and valuation.
Company Overview: Finance of America provides home equity-based financing solutions and operates through two segments: Retirement Solutions and Portfolio Management, focusing on loan origination and asset management.
About Motley Fool and Validea: Motley Fool, founded by David and Tom Gardner, offers investment advice and analysis, while Validea provides research services based on strategies from renowned investors like Warren Buffett and Benjamin Graham.
Finance of America Announces Dual Listing on NYSE Texas
Dual Listing Announcement: Finance of America Companies Inc. has announced a dual listing of its common stock on NYSE Texas while maintaining its primary listing on the New York Stock Exchange, aiming to enhance investor access and awareness of home equity-based retirement solutions.
Company Overview: Finance of America specializes in home equity financing for individuals over 55 and offers capital markets and portfolio management services, with headquarters in Plano, Texas.
