Comscore Releases 2025 AI Intelligence Report, 36% of Desktop Users Utilize AI Assistants
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 08 2025
0mins
Should l Buy SCOR?
Source: Globenewswire
- Widespread Assistant Usage: In 2025, AI assistant tools reached 36% of desktop users and 24% of mobile users, indicating a rapid integration of AI technology into consumers' daily lives, fundamentally changing how brands interact with consumers.
- Surge in AI in Search: Over 30% of desktop searches on Google now feature an AI Overview, up from 23% in April 2025, highlighting the increasing importance of AI in the information-gathering and decision-making processes.
- Impact on Purchase Decisions: Nearly 63% of hotel bookers visited an AI platform before booking, with 7% doing so within minutes of completing their transaction, demonstrating AI's growing significance at critical decision points, which could alter traditional purchasing pathways.
- Multi-Device Growth: ChatGPT leads the AI assistant category with strong engagement across mobile and desktop, illustrating how users integrate AI across multiple touchpoints, thereby enhancing brand competitiveness in the market.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy SCOR?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on SCOR
About SCOR
Comscore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms (connected televisions (CTV), mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Content & Ad Measurement, which is engaged in measuring audiences across content and advertisements for linear television (TV), CTV, desktops, laptops, tablets and mobile devices, and Research & Insight Solutions, which represents the custom solutions it provides that are tailored to its clients' specific needs. These offerings include custom TV, digital and cross-platform data feeds, as well as other data integrations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Warner Bros. Achieves Ninth Consecutive Box Office Success with 'Wuthering Heights'
- Box Office Success: Warner Bros. Discovery’s Wuthering Heights achieved the studio’s ninth consecutive number one box office debut over the holiday weekend.
- Domestic Earnings: The film is projected to earn approximately $40 million domestically by the end of the holiday period.
See More
SCOR Joins Global AI and Data Center Insurance Facility Covering $7 Trillion Market
- Insurance Innovation Collaboration: French reinsurance company SCOR has joined a consortium of over ten reinsurers supporting a new global insurance facility focused on AI and data center infrastructure, aiming to meet the needs of large-scale projects by integrating multiple insurance classes.
- Environmental Liability Coverage: Under this facility, SCOR will serve as the lead insurer for the Environmental Impairment Liability (EIL) component, covering pollution and environmental damage risks associated with AI and data center sites, thereby providing a more comprehensive risk management solution for the industry.
- Significant Market Potential: According to a McKinsey forecast, investments in the AI and data center sector are expected to exceed $7 trillion by 2030, and SCOR's involvement positions it strategically in this rapidly growing market, driving responsible innovation.
- Strategic Leadership Change: SCOR recently appointed Philipp Rüede as CEO of its life and health division, effective June 1, 2025, indicating a strategic adjustment in leadership to adapt to the evolving market demands.
See More
French CAC 40 Index Rises; Vinci Secures €237 Million Contract
- Market Performance: The French CAC 40 index steadily rose on Wednesday morning, currently up 35.70 points or 0.43%, reaching 8,396.72, indicating cautious optimism among investors regarding future developments.
- Stock Movements: EssilorLuxottica and Orange saw increases of 2.7% and 2.3%, respectively, while companies like Bouygues, Hermes International, and Societe Generale gained between 1.2% and 1.7%, reflecting strong market confidence in these firms.
- Vinci Contract: Vinci secured a €237 million ($276 million) contract from Syctom to renovate a waste treatment plant near Paris, which will enhance its position in the environmental sector and contribute to future revenue growth.
- SCOR Stock Fluctuation: Shares of reinsurer SCOR dropped nearly 1% following the appointment of Philipp Ruede as group CFO, indicating market caution regarding leadership changes.
See More
SCOR Appoints New CFO and CEO, Accelerating Strategic Transformation
- Executive Changes: SCOR announces Philipp Rüede will become Group CFO on March 7, 2026, succeeding François de Varenne, who will transition to Senior Advisor to the CEO, ensuring the smooth completion of the 2025 financial reports.
- New CEO Appointment: Pilar Santamaria Cases has been appointed CEO of SCOR L&H and a member of the Group Executive Committee, tasked with driving the sustainable profitability transformation of the L&H business, reflecting SCOR's commitment to talent development.
- Global Underwriting Officer: Laure Forgeron joined SCOR on January 5, 2026, as P&C Global Chief Underwriting Officer, responsible for defining and driving P&C underwriting and portfolio strategy, enhancing excellence in risk assessment and underwriting.
- Strategic Plan Outlook: SCOR is set to unveil its next strategic plan in December 2026, with Philipp Rüede's appointment seen as crucial for the company's future success, aiming to leverage the progress made in recent years.
See More
Comscore Launches New Program-Level Module to Enhance Advertising Efficiency
- New Module Launch: Comscore has introduced a new program-level module within its Content Measurement system, enabling media companies and advertisers to monitor audience engagement with specific programs and episodes daily, thereby optimizing advertising strategies and enhancing ROI.
- Cross-Platform Transparency: This module leverages Amazon Bedrock's AI technology to unify content identification, providing deduplicated audience data that helps advertisers avoid wasted ad spend and improve campaign effectiveness in a competitive market.
- Industry Standard Enhancement: Comscore's new capabilities set a new industry benchmark for content measurement, offering greater transparency and precision that allows advertisers to better understand audience behaviors and develop more effective marketing strategies.
- Positive Client Feedback: Advertising agencies have expressed that the daily audience engagement data provided by Comscore is a long-awaited tool that enables them to make faster decisions and enhance client satisfaction.
See More
Disney's 'Avatar: Fire and Ash' Underperforms at the Domestic Box Office
- Box Office Performance: Walt Disney and 20th Century Studios’ "Avatar: Fire and Ash" achieved a global box office success with an estimated $345 million over the weekend.
- Domestic Expectations: Despite the strong international performance, the film's domestic earnings did not meet analysts' expectations.
See More
Warner Bros. Achieves Ninth Consecutive Box Office Success with 'Wuthering Heights'
- Box Office Success: Warner Bros. Discovery’s Wuthering Heights achieved the studio’s ninth consecutive number one box office debut over the holiday weekend.
- Domestic Earnings: The film is projected to earn approximately $40 million domestically by the end of the holiday period.
See More
SCOR Joins Global AI and Data Center Insurance Facility Covering $7 Trillion Market
- Insurance Innovation Collaboration: French reinsurance company SCOR has joined a consortium of over ten reinsurers supporting a new global insurance facility focused on AI and data center infrastructure, aiming to meet the needs of large-scale projects by integrating multiple insurance classes.
- Environmental Liability Coverage: Under this facility, SCOR will serve as the lead insurer for the Environmental Impairment Liability (EIL) component, covering pollution and environmental damage risks associated with AI and data center sites, thereby providing a more comprehensive risk management solution for the industry.
- Significant Market Potential: According to a McKinsey forecast, investments in the AI and data center sector are expected to exceed $7 trillion by 2030, and SCOR's involvement positions it strategically in this rapidly growing market, driving responsible innovation.
- Strategic Leadership Change: SCOR recently appointed Philipp Rüede as CEO of its life and health division, effective June 1, 2025, indicating a strategic adjustment in leadership to adapt to the evolving market demands.
See More
French CAC 40 Index Rises; Vinci Secures €237 Million Contract
- Market Performance: The French CAC 40 index steadily rose on Wednesday morning, currently up 35.70 points or 0.43%, reaching 8,396.72, indicating cautious optimism among investors regarding future developments.
- Stock Movements: EssilorLuxottica and Orange saw increases of 2.7% and 2.3%, respectively, while companies like Bouygues, Hermes International, and Societe Generale gained between 1.2% and 1.7%, reflecting strong market confidence in these firms.
- Vinci Contract: Vinci secured a €237 million ($276 million) contract from Syctom to renovate a waste treatment plant near Paris, which will enhance its position in the environmental sector and contribute to future revenue growth.
- SCOR Stock Fluctuation: Shares of reinsurer SCOR dropped nearly 1% following the appointment of Philipp Ruede as group CFO, indicating market caution regarding leadership changes.
See More
SCOR Appoints New CFO and CEO, Accelerating Strategic Transformation
- Executive Changes: SCOR announces Philipp Rüede will become Group CFO on March 7, 2026, succeeding François de Varenne, who will transition to Senior Advisor to the CEO, ensuring the smooth completion of the 2025 financial reports.
- New CEO Appointment: Pilar Santamaria Cases has been appointed CEO of SCOR L&H and a member of the Group Executive Committee, tasked with driving the sustainable profitability transformation of the L&H business, reflecting SCOR's commitment to talent development.
- Global Underwriting Officer: Laure Forgeron joined SCOR on January 5, 2026, as P&C Global Chief Underwriting Officer, responsible for defining and driving P&C underwriting and portfolio strategy, enhancing excellence in risk assessment and underwriting.
- Strategic Plan Outlook: SCOR is set to unveil its next strategic plan in December 2026, with Philipp Rüede's appointment seen as crucial for the company's future success, aiming to leverage the progress made in recent years.
See More
Comscore Launches New Program-Level Module to Enhance Advertising Efficiency
- New Module Launch: Comscore has introduced a new program-level module within its Content Measurement system, enabling media companies and advertisers to monitor audience engagement with specific programs and episodes daily, thereby optimizing advertising strategies and enhancing ROI.
- Cross-Platform Transparency: This module leverages Amazon Bedrock's AI technology to unify content identification, providing deduplicated audience data that helps advertisers avoid wasted ad spend and improve campaign effectiveness in a competitive market.
- Industry Standard Enhancement: Comscore's new capabilities set a new industry benchmark for content measurement, offering greater transparency and precision that allows advertisers to better understand audience behaviors and develop more effective marketing strategies.
- Positive Client Feedback: Advertising agencies have expressed that the daily audience engagement data provided by Comscore is a long-awaited tool that enables them to make faster decisions and enhance client satisfaction.
See More
Disney's 'Avatar: Fire and Ash' Underperforms at the Domestic Box Office
- Box Office Performance: Walt Disney and 20th Century Studios’ "Avatar: Fire and Ash" achieved a global box office success with an estimated $345 million over the weekend.
- Domestic Expectations: Despite the strong international performance, the film's domestic earnings did not meet analysts' expectations.
See More
