CI&T Report Reveals AI Retail Experience Gap Among Consumers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 01 2025
0mins
Should l Buy CINT?
Source: Newsfilter
- Consumer AI Usage: The survey reveals that 61% of consumers have used AI while shopping, with 53% doing so frequently, indicating a growing penetration of AI in retail, although skepticism about its implementation remains prevalent.
- Trust Barriers: A significant 68% of consumers could not name a single impressive AI shopping experience, highlighting retailers' shortcomings in technology execution, which could adversely affect consumer purchasing decisions and brand loyalty.
- Data Privacy Concerns: With 83% of respondents stating that a data breach impacts their shopping behavior, and 47% stopping shopping with a retailer after a security breach, it underscores the high importance consumers place on data security.
- Social Media Shopping Trend: The report indicates that 70% of consumers have made purchases directly or indirectly through social media, suggesting a shift towards these platforms as retail channels, prompting retailers to adapt quickly to meet evolving consumer shopping preferences.
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Analyst Views on CINT
Wall Street analysts forecast CINT stock price to rise
4 Analyst Rating
4 Buy
0 Hold
0 Sell
Strong Buy
Current: 4.940
Low
6.00
Averages
7.50
High
9.00
Current: 4.940
Low
6.00
Averages
7.50
High
9.00
About CINT
CI&T Inc is a Brazil-based holding company. The Company is mainly engaged in the investment, as a partner or shareholder, in other companies, consortia or joint ventures in Brazil, and other countries. The Company’s subsidiaries, including CI&T Delaware LLC, Somo Global Ltd (Somo), CI&T Oceania PTY Ltd (CI&T Oceania), among others, are mainly engaged in the development of customizable software through the implementation of software solutions, including machine learning, artificial intelligence (AI), analytics, cloud migration and mobility technologies.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Executive Appointment: CI&T has appointed Sarah Painter as Senior Vice President for EMEA, tasked with leading the company's marketing strategy to strengthen its presence in the UK and EMEA, leveraging her 30 years of expertise in AI and software engineering to create clear value for clients.
- Strategic Focus: Painter's role will concentrate on translating CI&T's technology into a driver for commercial growth, particularly in the EMEA region, which is expected to enhance client recognition and trust in the CI&T brand.
- Strengthened Leadership Team: This appointment reflects CI&T's ongoing investment in the UK market, as Painter joins a bolstered regional leadership team following the recent appointments of Melissa Smith Machado and Alex Cross, further advancing the company's strategic development.
- Brand Messaging Optimization: Painter emphasizes the need to articulate how CI&T's AI platform addresses specific business challenges, aiming to go beyond mere brand awareness to directly enhance commercial impact.
See More
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- Executive Appointment: CI&T has appointed Sarah Painter as Senior Vice President for EMEA, tasked with driving the company's marketing strategy to enhance its presence in the UK and EMEA, thereby supporting commercial growth.
- Extensive Experience: Painter brings 13 years of experience from her role as SVP, UKI Head of Marketing and Communications at dentsu, where she developed expertise in brand, communications, and go-to-market strategies, effectively translating CI&T's 30 years of AI and software engineering expertise into client value.
- Strategic Focus: CI&T's Chief Growth Officer, Nick Curran, stated that Painter's appointment will help the company articulate its strong global brand and growing momentum more clearly in the UK market, enhancing regional commercial impact.
- Ongoing Investment: This appointment reflects CI&T's continued investment in the UK market, as Painter joins a strengthened regional leadership team alongside the new Chief Strategy Officer and Chief Technology Officer to support the company's rapid growth.
See More
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- Nvidia's Positive Outlook: RBC initiates coverage on Nvidia with a price target of $240, citing a backlog exceeding $500 billion and surging enterprise AI demand as key drivers for stock upside, indicating strong market potential.
- Amazon Price Target Cut: Raymond James lowers Amazon's price target from $275 to $260, yet remains optimistic heading into Q4, believing robust holiday trends and advertising performance will support earnings, with the AI narrative likely influencing stock performance.
- Cautious Netflix Outlook: Wedbush reduces Netflix's price target from $140 to $115 due to disappointing Q3 results and Q4 guidance, reflecting market concerns about its future growth trajectory.
- Boeing Price Target Increase: Bernstein raises Boeing's price target from $277 to $298, expressing increasing confidence in the company's growth path for 2026, highlighting its strong position in the aerospace and defense sector.
See More
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- Savings Pressure: The survey indicates that only 49% of consumers can save regularly, with nearly a third living paycheck to paycheck, highlighting the profound impact of economic pressure on household finances.
- Rising Food Prices: 68% of respondents reported increased grocery costs over the past six months, prompting consumers to shift towards store brands and bulk purchases to manage escalating living expenses.
- Reduced Holiday Spending: Particularly in ANZ and the UK, consumers are significantly scaling back holiday spending, reflecting the influence of economic uncertainty on traditional festive consumption habits.
- Diminished Advertising Impact: 65% of respondents believe holiday advertising has little to no influence on their spending decisions, indicating the challenges brands face in engaging increasingly cautious consumers.
See More
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- Compliance Assurance: CI&T supported the adaptation of the Wings platform to comply with tax regulations across nine warehouses in South America, ensuring compliance while accelerating team upskilling on a legacy system with over 550,000 lines of code, enhancing project implementation capabilities.
- Collaborative Team Structure: CI&T structured three dedicated teams that combined development and continuous support, ensuring operational stability during the implementation of new functionalities, which improved overall project delivery efficiency.
- Data-Driven Decision Making: By analyzing over 4,800 minutes of meetings and processing 50,000 lines of transcripts, CI&T utilized GenAI and Ford's proprietary LLM to quickly consolidate critical information, enhancing clarity in decision-making and coherence across development phases.
See More
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- Client-Driven Approach: By closely collaborating with clients, CI&T reimagines consumer engagement, optimizes operations, and accelerates growth, enabling brands to respond quickly and execute efficiently, thereby enhancing customer satisfaction and market share.
- Technology Integration: The company combines strategic consulting with AI, cloud, and software engineering to support clients in achieving stronger personalization and long-term resilience amidst margin pressures and privacy concerns, thereby enhancing its market competitiveness.
- Exhibition Showcase: CI&T will showcase its retail expertise at NRF's Big Show in January 2026, further enhancing brand visibility and attracting potential clients, which is expected to create new opportunities for future business growth.
See More
