Cboe Plans to Relaunch Retail Binary Options Trading
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 02 2026
0mins
Should l Buy CBOE?
Source: seekingalpha
- Increased Market Competition: Cboe Global Markets is in discussions with retail brokerages to reintroduce 'all-or-nothing' options contracts, aiming to compete with prediction markets like Polymarket and Kalshi, which could impact its market share.
- Clear Product Positioning: Cboe plans to limit its binary options products to financial markets while aiming to introduce more sophisticated financial products to attract a broader investor base and enhance market appeal.
- Historical Context: Cboe previously launched similar binary options in 2008, but they failed to gain traction as they were primarily traded by Wall Street professionals, leading to their eventual delisting, posing challenges for acceptance in this relaunch.
- Market Reaction: Cboe's stock fell 0.4% in Monday trading, reflecting cautious market sentiment regarding the introduction of its new products, which aligns with the overall decline in financial data and exchange stocks.
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Analyst Views on CBOE
Wall Street analysts forecast CBOE stock price to rise
13 Analyst Rating
3 Buy
8 Hold
2 Sell
Hold
Current: 270.600
Low
230.00
Averages
274.55
High
310.00
Current: 270.600
Low
230.00
Averages
274.55
High
310.00
About CBOE
Cboe Global Markets, Inc. is a provider of derivatives and securities exchange networks, and delivers trading, clearing and investment solutions to customers. The Company operates through six segments. The Options segment includes options on market indices (index options), as well as on the stocks of individual corporations (equity options). The North American Equities segment includes United States equities and ETP transaction services. The Europe and Asia Pacific segments include the pan-European listed equities and derivatives transaction services, ETPs, exchange-traded commodities, and international depository receipts. The Futures segment includes transaction services provided by Cboe Futures Exchange, LLC (CFE), an electronic futures exchange that offers trading of VIX futures and other futures products. The Global FX segment includes institutional FX trading services. The Digital segment includes a regulated futures exchange (Cboe Digital Exchange) and a regulated clearinghouse.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Strategic Realignment Focus: CEO Craig Donohue emphasized a shift in focus away from certain areas to concentrate resources on core businesses and emerging opportunities, aiming to enhance overall operational efficiency and market competitiveness through optimized resource allocation.
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