Booking.com Named Official Travel Partner for Route 66 Centennial
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy BKNG?
Source: PRnewswire
- Travel Trend Insights: Booking.com's 2026 Travel Predictions reveal that 79% of travelers are craving spontaneous road trips, highlighting a strong demand for diverse destinations and local experiences, which drives the company's strategic focus in this area.
- Official Partnership: Booking.com has been named the Official Travel Partner for the Route 66 Centennial, aiming to enhance traveler experiences and support local businesses along the route by offering thousands of unique stays and events, thereby solidifying its market position.
- Diverse Accommodation Options: The platform features thousands of accommodation choices along Route 66, from nostalgic motels to retro-inspired stays, ensuring travelers can customize their itineraries according to personal preferences, which enhances customer satisfaction and loyalty.
- Celebration Event Planning: The Route 66 Centennial will host numerous events, with Booking.com integrated across digital platforms and on-site at key moments, ensuring travelers have flexible booking options to experience this historic highway, further boosting brand visibility.
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Analyst Views on BKNG
Wall Street analysts forecast BKNG stock price to rise
25 Analyst Rating
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 4159.100
Low
5407
Averages
6153
High
6850
Current: 4159.100
Low
5407
Averages
6153
High
6850
About BKNG
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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