Baird Upgrades Dick's Sporting Goods Rating and Price Target
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Should l Buy DKS?
Source: CNBC
- Market Share Growth: Baird upgraded Dick's Sporting Goods from neutral to outperform and raised its price target from $230 to $253, implying a potential 27% stock price increase, reflecting confidence in the company's future growth prospects.
- Profitability Improvement: Analyst Jonathan Komp introduced earnings targets of $15 per share for 2026 and $18 for 2027, indicating significant profitability gains post-COVID, with revenue up approximately 60% and earnings rising 2.8 times, showcasing the company's successful execution and merchandising strategies.
- Favorable Macroeconomic Factors: With higher tax refunds expected to flow into the market, Dick's, as a leading competitor in the $140 billion U.S. sporting goods market, currently holds a 14% market share, with significant potential for further expansion driven by continued growth in youth organized sports and women's sports participation.
- Technology Investment and Brand Expansion: The company plans to achieve 13% of sales from effective vertical brand expansion and technology investments aimed at enhancing the in-store experience in FY2024, with analysts optimistic about Dick's success in the footwear sector and the impact of its new leadership.
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Analyst Views on DKS
Wall Street analysts forecast DKS stock price to rise
15 Analyst Rating
10 Buy
5 Hold
0 Sell
Moderate Buy
Current: 199.320
Low
180.00
Averages
248.14
High
285.00
Current: 199.320
Low
180.00
Averages
248.14
High
285.00
About DKS
DICK'S Sporting Goods, Inc. is an omni-channel sporting goods retailer. The Company owns and operates Golf Galaxy, Public Lands, and Going Going Gone! specialty concept stores, and also offers its products online and through its mobile applications. It also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for livestreaming, scheduling, communications and scorekeeping. The Company operates over 3,200 stores e-commerce and digital businesses across 20 countries in North America, Europe, Asia, and Australia, plus a licensed store presence in Europe, the Middle East and Asia. It carries a wide variety of national brands, including but not limited to adidas, Asics, Brooks, Callaway Golf, Carhartt, Columbia, Hoka, Jordan, New Balance, Nike, Peloton, The North Face, Under Armour, Wilson, Yeti, and others. It also owns and operates brands such as Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Holding Change Analysis: By the end of 2025, Blueshift retained 14,596 shares of Crocs worth $1.25 million, with a net position change of $2.84 million, reflecting the impact of market fluctuations on its investment portfolio.
- Market Performance Comparison: As of February 12, 2026, Crocs shares were priced at $98.46, up 10.8% over the past year, but underperforming the S&P 500, indicating differing market expectations for future growth.
- Future Outlook: Crocs anticipates 2026 earnings per share between $12.88 and $13.55, significantly exceeding analyst forecasts of $11.89, demonstrating the company's commitment to improving financial health and shareholder returns, despite challenges faced by its HEYDUDE brand.
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- Current Holdings: As of year-end 2025, Blueshift still holds 14,596 shares valued at approximately $1.25 million, suggesting a strategic wait-and-see approach rather than a complete divestment.
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- Shareholder Rights: Long-term shareholders of Dick's stock may have the opportunity to seek corporate governance reforms, fund returns, or court-approved financial incentive awards, potentially enhancing shareholder value and company transparency.
- Legal Fee Arrangement: The firm will handle the case on a contingent fee basis, meaning shareholders will not be responsible for out-of-pocket legal fees or expenses, thereby reducing the financial burden of participation.
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- Tax Refund Boost: Analysts noted that recent tax refunds could serve as a tailwind for Dick's, further driving sales growth, particularly against the backdrop of rising youth and women's sports participation.
- Strategic Investment Outlook: The company plans to achieve 13% of sales in FY2024 from effective brand expansion and technology investments aimed at enhancing the in-store experience, which is expected to provide momentum for long-term growth.
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- Share Reduction Details: Blueshift Asset Management sold 34,281 shares of Crocs in Q4 2025, valued at $2.87 million, indicating a cautious stance despite the company's strong earnings report.
- Holding Change Analysis: By the end of 2025, Blueshift retained 14,596 shares of Crocs worth $1.25 million, with a net position change of $2.84 million, reflecting the impact of market fluctuations on its investment portfolio.
- Market Performance Comparison: As of February 12, 2026, Crocs shares were priced at $98.46, up 10.8% over the past year, but underperforming the S&P 500, indicating differing market expectations for future growth.
- Future Outlook: Crocs anticipates 2026 earnings per share between $12.88 and $13.55, significantly exceeding analyst forecasts of $11.89, demonstrating the company's commitment to improving financial health and shareholder returns, despite challenges faced by its HEYDUDE brand.
See More
Blueshift's Strategic Reduction in Crocs Holdings
- Share Reduction Details: Blueshift sold 34,281 shares of Crocs in Q4 2025 for an estimated value of $2.87 million, indicating a potential loss of confidence despite the company's earnings beat.
- Current Holdings: As of year-end 2025, Blueshift still holds 14,596 shares valued at approximately $1.25 million, suggesting a strategic wait-and-see approach rather than a complete divestment.
- Market Performance Analysis: Crocs' stock surged nearly 20% on February 12, 2026, although it underperformed the S&P 500 over the past year, reflecting market optimism about its future earnings potential.
- Financial Health Status: Crocs successfully retired $128 million in debt and repurchased 10% of its outstanding shares in 2025, indicating strong cash flow and highlighting its potential for future growth.
See More
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- Investigation Context: Halper Sadeh LLC is investigating whether certain officers and directors of Dick's Sporting Goods (NYSE: DKS) breached their fiduciary duties to shareholders, which could impact the company's governance structure.
- Shareholder Rights: Long-term shareholders of Dick's stock may have the opportunity to seek corporate governance reforms, fund returns, or court-approved financial incentive awards, potentially enhancing shareholder value and company transparency.
- Legal Fee Arrangement: The firm will handle the case on a contingent fee basis, meaning shareholders will not be responsible for out-of-pocket legal fees or expenses, thereby reducing the financial burden of participation.
- Importance of Participation: Shareholder involvement can improve company policies and oversight mechanisms, fostering a more transparent and effectively managed organization, which ultimately enhances overall shareholder value and reflects the power of collective action.
See More
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- Significant Revenue Growth: Dick's Sporting Goods has seen a 60% increase in revenue compared to pre-pandemic levels, with earnings rising 2.8 times, reflecting substantial improvements in scale, category health, and execution that enhance market competitiveness.
- Rating Upgrade Impact: Baird upgraded Dick's rating from Neutral to Outperform, with analysts believing the company has potential upside from a Foot Locker recovery, anticipating sustained growth over the coming years.
- Tax Refund Boost: Analysts noted that recent tax refunds could serve as a tailwind for Dick's, further driving sales growth, particularly against the backdrop of rising youth and women's sports participation.
- Strategic Investment Outlook: The company plans to achieve 13% of sales in FY2024 from effective brand expansion and technology investments aimed at enhancing the in-store experience, which is expected to provide momentum for long-term growth.
See More
Market Update: Jobs Report and Company Earnings
- Strong Job Data: The U.S. economy added 130,000 jobs in January, significantly exceeding the consensus estimate of 65,000, while the unemployment rate fell to 4.3% from 4.4%, indicating a robust economic recovery that could boost consumer spending and investment.
- Vertiv Shares Surge: The company reported a 252% year-over-year increase in organic orders for Q4, along with a 117% sequential rise, highlighting strong momentum in the data center market, which is likely to drive further gains for related stocks.
- Cloudflare Exceeds Expectations: The company reported better-than-expected Q4 results, with its 2026 revenue forecast surpassing market expectations, leading to a 13% stock price increase and an upgrade to a buy rating from Baird, reflecting strong market confidence in its growth prospects.
- Lyft Shares Decline: Lyft's stock fell over 15% after missing Q4 revenue and active rider targets, coupled with a lower adjusted EBITDA forecast, indicating significant challenges and uncertainty facing the company in a competitive market.
See More
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