Apple Removes MLS Paywall, Clarifying Its Streaming Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 14 2025
0mins
Should l Buy AAPL?
Source: Benzinga
Apple's Streaming Strategy: Apple Inc. is enhancing its streaming service by removing the paywall for Major League Soccer (MLS) games, which could significantly increase subscriber numbers and advertising revenue.
Upcoming Sports Events: The timing of this change aligns with the 2026 FIFA World Cup, expected to boost interest in soccer in the U.S., potentially benefiting Apple's streaming platform.
Ad-Supported Plans: Although Apple is currently not planning to launch an ad-supported version of Apple TV, the inclusion of live sports may lead to increased advertising opportunities during matches.
Financial Outlook: Apple has raised its streaming service price, which could generate substantial revenue, while also aiming to reduce losses from Apple TV by managing content costs and improving profitability.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 261.730
Low
239.00
Averages
306.89
High
350.00
Current: 261.730
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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