Anheuser-Busch Expands Sponsorship with MSG Family, Enhancing Brand Visibility
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
0mins
Should l Buy BUD?
Source: Newsfilter
- Sponsorship Continuation: Anheuser-Busch renews its long-standing sponsorship with the MSG Family, further solidifying its brand influence in the sports and entertainment sectors, which is expected to enhance brand recognition among fans.
- Increased Brand Exposure: The new agreement boosts Anheuser-Busch's advertising frequency across venues like Madison Square Garden and Sphere in Las Vegas, covering key events such as New York Knicks and Rangers games, thereby enhancing consumer interaction with the brand.
- Market Integration Activities: Fast-growing brands under Anheuser-Busch, such as NÜTRL Vodka Seltzer and Cutwater, will be promoted alongside mainstream products like Michelob ULTRA, driving growth in the ready-to-drink alcohol beverage market.
- VIP Experience Innovation: Through Michelob ULTRA's
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Analyst Views on BUD
Wall Street analysts forecast BUD stock price to fall
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 80.200
Low
75.00
Averages
75.00
High
75.00
Current: 80.200
Low
75.00
Averages
75.00
High
75.00
About BUD
Anheuser-Busch Inbev SA is a Belgium-based company. The Company is primarily engaged in the manufacturing of beer. The Company operates through six segments: North America, Middle Americas, South America, EMEA, Asia Pacific, Global Export and Holding companies. The Company's brand portfolio includes global brands, such as Budweiser, Corona and Stella Artois; international brands, including Beck's, Leffe and Hoegaarden, and local champions, such as Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass and Jupiler. The Company's soft drinks business consists of both own production and agreements with PepsiCo related to bottling and distribution arrangements between its various subsidiaries and PepsiCo. Ambev, which is a subsidiary of the Company, is a PepsiCo bottler. Brands that are distributed under these agreements are Pepsi, 7UP and Gatorade.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Share Gains: In North America, Michelob Ultra and Busch Light drove share gains in both beer and spirits, while revenue from Beyond Beer and non-alcoholic beer grew by 23% and 34%, respectively, indicating robust performance in emerging markets.
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See More
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