Alliance Appoints Brian Maggio as VP of Sales to Accelerate Handmade by Robots Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 12 2025
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Should l Buy AENT?
Source: Newsfilter
- Leadership Change: Alliance Entertainment has appointed Brian Maggio as Vice President of Sales for Handmade by Robots, aiming to accelerate the brand's commercial growth following its strong performance over the past year.
- Market Expansion Potential: Handmade by Robots continues to gain traction among major retailers and fan communities due to its unique handmade aesthetic and licensed characters, with expectations for increased retail penetration and product innovation.
- Experienced Leadership: Maggio brings decades of experience in driving sales across North American retailers and key licensors, and his appointment is designed to deepen retail partnerships and support the brand's expansion roadmap.
- Brand Development Strategy: Maggio noted that the unique story and whimsical design of Handmade by Robots hold tremendous potential in a competitive market, with plans to expand through creative licensing and new product formats in the future.
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Analyst Views on AENT
Wall Street analysts forecast AENT stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 6.380
Low
10.00
Averages
10.50
High
11.00
Current: 6.380
Low
10.00
Averages
10.50
High
11.00
About AENT
Alliance Entertainment Holding Corporation is a distributor and fulfillment partner for the entertainment and pop culture collectibles industry. It offers a wide selection of physical media in the market, with over 340,000 in-stock keeping units (SKUs) including over 57,300 titles across compact discs, vinyl long play records (LPs), digital versatile discs (DVDs), Blu-rays, and video games. Its catalog also includes licensed merchandise, toys, retro gaming products, and collectibles, serving over 35,000 retail locations and powering e-commerce fulfillment for retailers. The Company operates a portfolio of direct-to-consumer brands such as DeepDiscount, PopMarket, ImportCDs, Critics’ Choice Video, Collectors’ Choice Music, Movies unlimited and WowHD. Its collectibles portfolio includes Handmade by Robots, a stylized vinyl figure line featuring licensed characters from entertainment franchises. Endstate Authentic is an entertainment’s dedicated authentication and resale platform.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Authentication Platform: Endstate Authentic, Alliance's newly launched authentication and digital product identity platform, will demonstrate its NFC technology at the fair, supporting real-time authentication and counterfeit prevention, likely appealing to toy companies and brands interested in secure authentication and secondary market participation.
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- Dial-in Information: Participants are advised to dial in 5-10 minutes prior to the start time using the toll-free number 1-877-407-0784 for U.S. calls, with the international number being 1-201-689-8560, and Conference ID 13758224 to ensure smooth access.
- Replay Service: A telephone replay will be available approximately three hours after the call concludes and can be accessed until March 12, 2026, using the toll-free replay number 1-844-512-2921 and international replay number 1-412-317-6671, with the same replay ID of 13758224 for those unable to attend live.
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