1-800-Flowers.com Partners with Instacart for Valentine's Day Delivery
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Should l Buy CART?
Source: PRnewswire
- First Partnership: 1-800-Flowers.com becomes the first pure-play floral partner on the Instacart app, allowing customers to quickly order flowers from over 700 participating florists, enhancing convenience and variety for holiday gifting.
- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
- Year-Round Service Capability: Instacart allows customers to schedule floral deliveries up to five days in advance while still offering same-day delivery options, further increasing customer flexibility in shopping for both holidays and everyday needs.
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Analyst Views on CART
Wall Street analysts forecast CART stock price to rise
25 Analyst Rating
14 Buy
9 Hold
2 Sell
Moderate Buy
Current: 33.240
Low
36.00
Averages
50.83
High
66.00
Current: 33.240
Low
36.00
Averages
50.83
High
66.00
About CART
Maplebear Inc., doing business as Instacart, is a grocery technology company in North America, works with grocers and retailers to transform how people shop. The Company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America on the Instacart Marketplace. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of consumer-packaged goods (CPG) brands - from category leaders to emerging brands - partner with the Company to connect directly with consumers online, right at the point of purchase. The Company, through its Instacart Health, provides tools to increase nutrition security and make healthy choices easier for consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Advertising Revenue Boost: The company's advertising and other revenue rose 10% to $294 million, reflecting a growing number of businesses leveraging its advertising tools to attract customers, thereby enhancing revenue diversification and market competitiveness.
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See More
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- Advertising Revenue Boost: The company's advertising and other revenue rose 10% to $294 million, indicating that more businesses are leveraging its advertising tools to attract customers, thereby enhancing the overall revenue structure.
- Optimistic Future Outlook: Management anticipates GTV growth of 11% to 13% in Q1, reaching approximately $10.2 billion, while adjusted EBITDA is projected to increase by 15% to 19% to around $285 million, reflecting confidence in future growth.
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