Nike Divests RTFKT NFT Project, Signaling Strategic Shift in Digital Asset Strategy

Written by Ohris M. Greyoon, Blockchain & Crypto Expert

Source: Coinmarketcap

Updated: Jan 07 2026

Should l Buy IMX?

Strategic Restructuring: Nike's completion of the sale of its NFT project subsidiary RTFKT marks a significant corporate recalibration after a three-year investment period following its acquisition in 2021, reflecting a strategic shift in the brand's approach within the evolving Web3 landscape.
Market Volatility Impact: The substantial volatility in the NFT market from 2021 to 2022 has influenced Nike's cautious stance on digital asset investments, particularly against a backdrop of regulatory uncertainty and changing market conditions.
Shift to Collaborative Models: Nike's decision to divest indicates a preference for flexible partnerships over full subsidiary ownership in the digital asset space, a trend that may reshape future brand-Web3 relationships.
Future Outlook: As the market progresses into 2025, Nike's experience will likely inform how traditional brands engage with digital creators and blockchain technologies, emphasizing the importance of continuous reassessment and adaptable structures.

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Technical Analysis for IMX

Technical Sentiment Analysis for Immutable (IMX) As of , Immutable (IMX) is exhibiting a Sell technical sentiment. Our proprietary analysis, which aggregates 3 technical signals, shows that 0 indicators are flashing buy, while 3 are indicating sell.

Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for IMX stands at -, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at -, providing a Neutral signal for short-term momentum. Other oscillators like the Stochastic Oscillator at - and the Commodity Channel Index (CCI) at - further confirm a - outlook for the stock.

Support, Resistance & Moving Averages From a structural perspective, IMX is trading below its 60-day moving average of $- and below its 200-day long-term moving average of $-. Key price levels to watch include the immediate resistance at $- and strong support at $-. A break above $- could signal a bull continuation, while falling below $- may test the next Fibonacci floor at $-.

Immutable (IMX) Support & Resistance Level

Name	S3	S2	S1	Pivot Points	R1	R2	R3
Classic	0.0483	0.0887	0.132	0.172	0.215	0.255	0.298
Fibonacci	0.0887	0.121	0.14	0.172	0.204	0.224	0.255

About IMX

Immutable positions itself as the first layer-two scaling solution for NFTs on Ethereum. According to Immutable, its blockchain does away with Ethereum’s limitations like low scalability, a poor user experience, illiquidity, and a slow developer experience. Instead, users benefit from instant trading and massive scalability while enjoying zero gas fees for minting and trading NFTs without compromising user or asset security.Thanks to this technology, users will be able to create and distribute assets like ERC-20 and ERC-721 tokens on a massive scale. Chris Clay, the game Director of Gods Unchained, a project already building on Immutable, stated that Immutable allows Gods Unchained to implement a new meta-system that was previously impossible. In this fashion, Immutable aims to create a world-class experience for users and developers alike.

About the author

Ohris M. Greyoon

Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.

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