Coupang Commits Over $1.17 Billion in Vouchers to Compensate Customers After Data Breach
- Compensation Plan: Coupang has announced a commitment of over $1.17 billion in vouchers for approximately 37.7 million affected customers to restore trust damaged by the user data breach, reflecting the company's accountability towards its clientele.
- Compensation Details: Each customer is expected to receive around 50,000 won (approximately $34.87) in vouchers, including various offerings, with payments scheduled to begin on January 15, 2026, aimed at alleviating customer anxiety and enhancing brand image.
- User Exodus: Following the data breach, Coupang's daily active users plummeted from 17.99 million on December 1 to 15.94 million on December 6, indicating a sharp decline in customer trust that could lead to significant market share loss.
- Competitor Gains: In the aftermath of the incident, competitors like Gmarket and 11th Street saw their daily active users increase by 5.8% and 14.33%, respectively, suggesting that customers are migrating to alternative platforms, intensifying pressure on Coupang's market position.
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Technical Analysis for
Technical Sentiment Analysis for () As of , () is exhibiting a Neutral technical sentiment. Our proprietary analysis, which aggregates 0 technical signals, shows that 0 indicators are flashing buy, while 0 are indicating sell.
Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for stands at -, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at -, providing a Neutral signal for short-term momentum. Other oscillators like the Stochastic Oscillator at - and the Commodity Channel Index (CCI) at - further confirm a - outlook for the stock.
Support, Resistance & Moving Averages From a structural perspective, is trading below its 60-day moving average of $- and below its 200-day long-term moving average of $-. Key price levels to watch include the immediate resistance at $- and strong support at $-. A break above $- could signal a bull continuation, while falling below $- may test the next Fibonacci floor at $-.
() Support & Resistance Level
| Name | S3 | S2 | S1 | Pivot Points | R1 | R2 | R3 |
|---|---|---|---|---|---|---|---|
| Classic | - | - | - | - | - | - | - |
| Fibonacci | - | - | - | - | - | - | - |
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